Spence-Chapin
Revamped Spence-Chapin's brand identity highlighting their adoption services mission.
As part of the creative team at Propaganda Creative, my responsibilities extended from understanding Spence-Chapin's ethos to translating it into visual elements. This included designing a new logo and crafting an evocative tagline that portrayed the organization's commitment to building diverse families.
Project Involment:
Working with Spence-Chapin, a nonprofit offering adoption services, we were tasked to reimagine their brand identity. Engaging with stakeholders and understanding core themes, our challenge was to conceptualize a logo and tagline that truly embodied the organization's values and mission.
Overview: